Beautifying highway entrances to Guyra; redesigned pathways; and a new colour scheme for the main street are among the Guyra & District Chamber of Commerce's plans for this year.
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The chamber held its first general meeting of 2019 to discuss ways of growing Guyra.
"The real issue is how we get people off the highway into town," chamber president Hans Hietbrink said.
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Guyra needs to make drivers feel it's a welcoming town, which wants people to spend time with us, the Chamber believes.
The highway entrances need something more inviting - such as stonework or sculpture - than crashed cars and an unused abbatoir.
Drivers stop by the side of the highway to stretch their legs in Rotary Park, while their kids play on the equipment or use the facilities - but not enough go into Guyra itself.
The path from the toilet block to the NAB car-park should be redesigned to entice visitors onto Bradley Street, chamber members argued.
At the moment, they said, the path doesn't look like it leads anywhere. It could be widened, and possibly beautified with statues, lighting, and signs.
Chamber members also suggested turning the NAB car-park into a city precinct or town square.
It could be used for festivals and parties, and have greenery and a pop-up shop throughout the year.
Giving a dozen or so buildings in the main street a fresh lick of paint could also make Guyra more attractive for tourists.
A colour scheme can define a town's image, as towns in New Zealand, for instance, have found.
The shopfront painting is scheduled at the end of Armidale Regional Council's main street upgrade.
Council will review the final scale of the upgrade and what is included next month, once the full extent and cost of removing the disused fuel tanks is known.
"Project officers want to maximise what can be achieved within the project’s available funds, with an emphasis on maintaining the look and feel of the original upgrade design," a Council spokesman said.
Other ideas included turning the Lamb and Potato Festival kiosk into a coffee shop with visitor information; setting up a visitor information centre in the Guyra & District Historical Museum; and mural paintings with Guyra's history.